Taking a look at some media trends in the digital era
Taking a look at some media trends in the digital era
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What are some of the ways mobile phones have shifted the way we consume media? - keep reading to discover more.
In the existing digital age, mobile phones have come to be one of the most prevalent tools that individuals are using to view videos and gain access to media. Nowadays, many social media networks are providing limitless feeds of short, chains of videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends right now. These platforms permit users to see a collection of personalised material and react instantly, making these videos a lot more engaging and addictive than conventional media. Short form videos are also being used more frequently for news and instructional purposes, not just for home entertainment. Consequently, this pattern is evolving the way people are actively looking for and counting on to get knowledge, in a quicker, shorter and more visible format.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form media content, the method by which people are getting their news is also evolving. People are increasingly turning towards online news sources, instead of viewing television, to find out about current worldly affairs. However, simultaneously, due to a continuous circulation of information, individuals are becoming overwhelmed by huge volumes of content. In response to this, news organisations are re-engaging audiences by making short form content that is clearer and easier to follow. Nowadays it is common to see news channels that have mass followings on social media platforms. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has been very important for providing individuals with trusted and verified news sources, in a style they can easily follow.
In recent years, with the rise of digital media, the way in which people consume content has changed significantly. For several years, conventional tv was the primary source of family home entertainment more info for most people. However, after the development of internet streaming platforms, many viewers are averting from scheduled tv, specifically among younger individuals. Rather, global media content analysis reveals that more people are buying memberships to streaming services, which strongly evidences the transformation in audience intake practices. These options are popular for permitting people to watch the shows and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the popularity of streaming platforms as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the marketplace.
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